CAABI Research Projects and Publications (By August 2008)

Research Interests

¡¤         Marketing Intelligence

o   Banner advertising

o   Search engine

o   Recommender systems

¡¤         Applications of Data Mining

o   Anti money laundering

o   Fraud detection

o   Online privacy

o   Predictive text mining

¡¤         Business Analytics

o   Forecasting

o   Management optimization

o   Credit scoring

o   Risk management

¡¤         Theories, Methods,  and Algorithms of Knowledge Discovery

o   Distributed data mining

o   Logic  reasoning for knowledge discovery

o   Interactive knowledge discovery

 

Application Areas

¡¤         Banking and Finance

¡¤         Marketing

¡¤         E-Commerce

¡¤         Agriculture

¡¤         Health care

¡¤         Biomedicine

 

On-Going Projects

¡¤         Online Targeted Advertising - Banner advertising (Efosa Idemudia, Kai Li, Yang Yu)

¡¤         Text Mining Application - Negativity in e-market transactional outcomes (Kevin Henning)

¡¤         Search Engine - Wikipedia search improvement (Yang Yu)

¡¤         Cotton Seed Data Warehousing (Yang Yu)

 

Active Researchers

¡¤         Dr. Ron Bremer, Area of ISQS

¡¤         Dr. Jeffrey Mercer, Area of Finance

¡¤         Kevin Henning, PhD student in Statistics

¡¤         Efosa Idemudia, PhD student in MIS

¡¤         Kai Li, Visiting  Scholar, Nankai University

¡¤         Yang Yu, Visiting  Scholar, Beihang University

¡¤         Dr. Fatih Köksal, PhD of Computer Science, Short-term visitor

¡¤         Dr. Hyekung Jung, PhD of Statistics, Lecturer of Statistics, TTU

 

Faculty Collaborators

¡¤         Kai Jin, Department of Mechanical and Industrial Engineering, Texas A&M University, Kingsville, Texas, 78363, Kai.Jin@tamuk.edu 

¡¤         Jianyuan Yan, Nankai University, yanjiany@vip.sina.com

¡¤         Zhongju (John) Zhang, University of Connecticut, (SAS data mining, BI applications), John.Zhang@business.uconn.edu

¡¤         Huimin Zhao, University of Wisconsin at Milwaukee, (Data mining and optimization algorithm design), hzhao@uwm.edu

¡¤         Dr. Dongsong Zhang, (Data mining and optimization algorithm design), University of Maryland at Baltimore, zhangd@umbc.edu

¡¤         Dr. Bingjia Shao, Chongqing University, (ISQS visiting scholar in 2006), shaobingjia@cqu.edu.cn 

¡¤         Dr. Julian Spallholz, Department of Food and Nutrition, TTU

¡¤         Dr. Paul LaPorte, Medical School, University of Chicago

¡¤         Dr. Patricia Smith, Area of ISQS

¡¤         Dr. Robert Paige, Dep. of Mathematics and Statistics

¡¤         Dr. Alan Sill, Dep. of Physics

¡¤         Dr. Phillip Smith, Director of High Performance Computing

¡¤         Dr. Rockfeller Young, Dep. of Ophthalmoogy, TTHSC    

¡¤         Yading Yue, Tencent, (Data analytics project leader), yueyading@yahoo.com  

 

International Institutional Partners

¡¤         Department of MIS, Nankai University, Tianjin, China

¡¤         College of Economics and management, Beihang University, Beijing, China

¡¤         Southwestern University of Finance and Economics, Chengdu, China

¡¤         College of Economics and Finance, Xi¡¯an Jiaotong University, Xi¡¯an, China

¡¤         Guangdong University of Business Studies, Guangzhou, China

¡¤         SoberIT, Helsinki University of Technology, Helsinki, Finland

¡¤         Faculty of Information Systems, University of Jyvaskyla, Jyvaskyla, Finland

 

Industry Contacts

¡¤         General Motors, Michigan

¡¤         AmeriCredit, Fort Worth

¡¤         Wells Fargo, San Francisco

¡¤         SAS Institute, NC

¡¤         National Institute for Statistical Sciences (NISS), Research Triangle Park, NC

¡¤         Liberty Mutual Research Center, MA

¡¤         Texas Tech University Division of Institutional Research, Lubbock

¡¤         Tyco Fire and Building Products, Lubbock TX

¡¤         Eureka Technologies, Billings, MT

¡¤         Tencent, China (http://www.tencent.com/)

¡¤         Alibaba, China (http://www.alibaba.com/)

 

Publications (since 2007)

  1. Efosa Idemudia, Kai Jin, and Zhangxi Lin, ¡°A Nonlinear Programming Model for Optimizing Intermediated Online Targeted Advertising Services,¡± accepted for presentation in MSOM 2007 (June 18-19, 2007)
  2. Efosa Idemudia, Kai Jin, Zhangxi Lin, and Yong Zhao, ¡°Catching the New E-Commerce Trend ¨C Implementing Intermediated Online Targeted Advertising in China,¡± for SEEC 2007
  3. Efosa Idemudia, Yang Yu, and Yong Zhao, ¡°Catching the New E-Commerce Trend ¨C Implementing Intermediated Online Targeted Advertising in China,¡± INFORMS 2007
  4. Kai Li, Zhangxi Lin, Kai Jin, and Efosa Idemudia, ¡°Theoretical Approach to Implementing Intermediated Online Targeted Advertising,¡± Web2007
  5. Kai Li, Zhangxi Lin, and Yang Yu, ¡°Advertisements Ranking for Targeted Banner Advertising ¨C A Numeric Study,¡± accepted by CSWIM2008
  6. Kevin Henning, zhangxi Lin, ¡°A SAS Text Mining Approach to Predicting the Resolvability of Disputes between eBay¡¯s Sellers and Buyers,¡± SAS Global Forum 2008
  7. Qiwei Gan, Binjie Luo, and Zhangxi Lin, ¡°Identifying Potential Default Loan Applicants - A Case Study of Consumer Credit Decision for Chinese Commercial Bank,¡± SAS Global Forum 2008
  8. Yang Yu, Zhangxi Lin, Qing Li, Gouping Xia, ¡°Refining Hierarchies of Public Knowledge Spheres by Mutual Awareness of Keywords - Towards A More Versatile Wikipedia,¡± the 38th ICC&IE (2008)

 

Working papers

  1. Westfall PH, Tsai K, Ogenstad S, Tomoiaga A, Dunn M, Lu, Y, ¡°Clinical Trials Simulation: A Statistical Approach¡± (In progress) (2007)
  2. Qiwei Gan, Binjie Luo, and Zhangxi Lin, ¡°Controlling China¡¯s Default Risk of Individual Residential Mortgage Loans ¨C A Case Study of Credit Scoring,¡± under revision after the first review at IJSS
  3. Kai Li, Yang Yu, Zhangxi Lin, and Efosa Idemudia, ¡°Advertisements Ranking for Intermediated Targeted Banner Advertising ¨C A Numeric Study,¡± under review at IJEC (2008)
  4. Jianyuan Yan, Kai Li, Zhangxi Lin, Lu Zhang, and Fan Qin, ¡°Grammar based Supply Chain Process Modeling and Its Process Definition Language,¡± under preparation for submission (2008)
  5. Efosa Idemudia, ¡°The Application of Data Mining and Social Network Theory on Network Advertising: An Empirical Investigation¡± (2008)
  6. Zhangxi Lin, Dan Meng, ¡°Multi-agent based knowledge discovery in a SOA environment,¡± targeted at 2008 INFORMS Conference.
  7. Bo Xing, Kai Li, and Zhangxi Lin, ¡°The Competition between Search Engines (SEs)and Search Engine Optimization (SEO)¡± (in progress)