Fall 2005

Instructor: Zhangxi Lin

Office hours: 10:00a-12:00p TTh or by appointment, BA 708

Class Meeting: 9:00-11:50a Wednesday, BA 363 (Lab).

Course objectives:

  1. To address currently most viable subjects in managerial and organizational MIS research, letting students to have a complete view of the dynamics of the research field
  2. To improve student’s ability in identifying the most promising research topics from the real world and extract appropriate research issues under the guideline of relevant theories
  3. To let student study and practice the most-widely applied research methodologies for in managerial and organizational MIS research
  4. To develop and build up a number of basic research skills, such as research reference material search and summary, logical thinking and analysis, problem solving, research notes writing, and paper development.

Course Structure:

In general, this course will cover both the methodologies in economics and behavioral science that are to be applied to the managerial and organizational MIS researches. The class will be conducted in two phases. In the first phase, there will be two parallel threads: the economics fundamentals and research methodology overview. There will be six lectures covering a number of classical economics models and the basic concepts in the game theoretic approach in order to make up necessary background of the course.  In the same time, the students will be involved in the discussions on the designated topics. In the second phase, the students will take the lead on the presentation of the materials. Before each class, reading materials will be assigned to students. After the class, students are requested to complete a short summary about the topic.


1. 10 assignments (30%), each worth of 3%. There will be combinations of different types of questions in each assignment:

1)      Problem solving, typically 1-2 questions in an assignment.

2)      A summary from a reading material (2-3 page, 600-1200 words) containing the following contents. 

   a. Research question(s)

   b. Methodology

   c. Main logic flow of the paper

   d. Theory and method

   e. Contributions

   f. Contemporary relevant research issues

3)      A comprehensive summary based on a number of reading materials (3-6 page, 800-1500 words) with the following contents. 

   a. general research background of the specific topic

   b. main research question in the covered materials and their relationships

   c. relevant theories and methods

   d. key research outcomes: implications, contributions, etc.

   e. your comments

4)      A research issue proposal, 1-2 pages plus references

3. Two initial proposals for the research project (typically 2-4 pages, double spacing, 12 point), which can be either extended from previous research issue proposals in the assignments or newly developed issues. (10%)

4. A research case report based on one of the two proposals with clearly defined research issues, relevant literature and applicable theories (6-10 pages plus references, double spacing, 12 point). (15%)

5. A revised version of research proposal with a thirty-minute in-class presentation. (15%)

6. A final version of the research proposal or working paper with a thirty minute in-class presentation (30%)


Grading criteria of the deliverables:


1.      Relevance to the theme of this seminar course

2.      Creativity and insightfulness of the research subject

3.      Comprehensiveness and broadness of the supporting information

4.      Quality writing and conciseness of expressions

5.      Logically well-structured and methodologically sound contents


Required Textbooks:


1. Game Theory for Applied Economists, by Robert Gibbons

  • Paperback: 288 pages
  • Publisher: Princeton University Press; Reprint edition (July 13, 1992)
  • ISBN: 0691003955

2. Framing the Domains of IT Management: Projecting the Future through the Past, by Robert W. Zmud (Editor)

  • Paperback: 464 pages
  • Publisher: Pinnaflex Educational Resources Inc (June, 2000)
  • ISBN: 1893673065

Schedule (To be completed with reading lists and deliverables)





Reading materials



Aug 31


Course structure; Methodology; Cases


·         Pinsonneault, Alain, and Kraemer, Kenneth L. “Survey Research Methodology in Management Information Systems: An Assessment” Journal of Management Information Systems, Vol. 10 No. 2, Fall 1993 pp. 75 - 106

·         Allen S. Lee, Richard L. Baskerville, “Generalizing Generalizability in Information Systems Research,” Information Systems Research, V14. September 2003, N3. pp 0221-0243

·         Pierre Berthon, Leyland Pitt, Michael Ewing, Christopher L. Carr, “Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation,” Information Systems Research, V13. December 2002, N4. pp 0416-0427





Assignment 1:

1)       Each student finds a latest IT issue in industry and prepares a one-page story description with a few online references (web links plus the article titles, etc.) Examples include: email spamming, search engine, blogging, network security, open source, outsourcing, etc.  Be ready to tell the story and defend it as a good research issue. In addition, list 2 other possible IT research issues, which are described in a couple of sentences with 4-6 keywords with each of them.

2)       Summarize the paper for the next week presentations.


Sep 7

Market & Competition: Cournot duopoly, Bertrand duopoly, and Stackelberg model; monopolistic competition; fundamental of game theory – static game with complete information

·         Microeconomics review: Any introductory reading materials about Cournot duopoly, Bertrand duopoly, and Stackelberg model (handout available).

·         Gibbons: pp1-29

·         Salop, Steven C., “Monopolistic Competition with Outside Goods,” The Bell Journal of Economics 10(1), Spring 1979, 141-150.

·         Dewan, Rajiv, Bing Jin, and Abraham Seidmann, “Adoption of Internet-Based Product Customization and Pricing Strategies,” JMIS, v17, n2, 2000, 9-28.

·         Banker, Rajiv D., Inder Khosla, and Kingshuk K. Sinha, “Quality and Competition,” Management Science, Vol. 44, No. 9, September 1998, 1179-1192.

Assignment 2

1)       Find a latest IT issue in industry and prepares a one-page story description with a few online references (web links plus the article titles, etc.) 

2)       Find 4-6 relevant research papers on the theme of next week. Summarize one of the papers or the papers in the reading list for the next week meeting.



Sep 14

E-market & E-business – General


Presenter: BX

·         Microeconomics review: Adverse selection; Moral hazard (handout available)

·         Gibbons: pp29-50

·         Kevin Zhu, and Kenneth Kraemer, “Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry,” ISR, Vol. 16, No. 1, March 2005, pp. 61–84.

·         Arthur M. Geoffrion, Ramayya Krishnan, “E-Business and Management Science: Mutual Impacts (Part 1 of 2),” Management Science. Vol. 49, No. 10, October 2003, pp. 1275–1286

·         Arthur M. Geoffrion, Ramayya Krishnan, “E-Business and Management Science: Mutual Impacts (Part 2 of 2),” Management Science. Vol. 49. No. 11, November 2003, pp.1445-1456

·         Xiaorui Hu, Zhangxi Lin, Andrew B. Whinston, and Han Zhang, “Hope or Hype: On the Viability of Escrow Services as Trusted Third Parties in Online Auction Environments”, ISR, September 2004, 236-249.

·         Akerlof, G. (1970). The Market for “Lemons”: Quality Under Uncertainty and the Market Mechanism. Quarterly Journal of Economics, Vol. 84, 488-500.


Assignment 3

1)       Find a latest IT issue in industry and prepares a one-page story description with a few online references (web links plus the article titles, etc.). Please identify the possible research issues related to the story. Also indicate possible theories to tackle the issues.

2)       Find 2-3 relevant research papers on the theme of next week – e-Market Structure. Summarize one of the papers you found or the papers in the reading list for the next week meeting.

3)       Prepare for the discussion of the next meeting: current status of electronic market structure research and possible research issues.



Sep 21

E-market & E-business – Market structure


Presenter: MT

·         Gibbons: pp55-82

·         J. Sutton, “Gibrat's Legacy,” Journal of Economic Literature, 35(1) (1997) 40-59.

·         Rahul Telang, Uday Rajan, Tridas Mukhopadhyay, “Market Structure for Internet Search Engines”, JMIS, 21(2), 137-160, 2004.

·         Zhangxi Lin, Dahui Li, Balaji Janamanchi, and Wayne Huang, “Reputation Distribution and Consumer-to-Consumer Online Auction Market Structure,” forthcoming Decision Support Systems, 2006.

Assignment 4

1) Find 1-2 relevant research papers on the theme of next week – IT standard and its adoption.

2) Write a 3-page summary with an over of a few relevant papers (2-4) from a specific angle.

3) Prepare for the discussion of the next meeting: the most outstanding issues in IT standard adoption.



Sep 28

IT standard competition and IT adoption


Presenter: NG

·         Siva Viswanathan, “Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs,” Management Science, Mar 2005. Vol. 51, Iss. 3; pp483-496

·         Akhilesh Bajaj, “A Study of Senior Information Systems Managers’ Decision Models in Adopting New Computing Architectures,” JAIS, Volume 1, Paper 4, June 2000

·         Jørgen P. Bansler, Jan Damsgaard, Rens Scheepers, Erling Havn, and Jacob Thommese, “Corporate Intranet Implementation: Managing Emergent Technologies and Organizational Practices,” JAIS, Volume 1, Paper 10, December 2000

·         Roland T. Rust, J. Jeffrey Inman, Jianmin Jia, and Anthony Zahorik, “What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions,” Marketing Science, 1999, Vol. 18 Issue 1, p77-92.

·         Barbara H. Wixom, Peter A. Todd, “Theoretical Integration of User Satisfaction and Technology Acceptance,” ISR, Vol. 16, No. 1, March 2005, pp. 85–102

·         Carl Shapiro, “Setting Compatibility Standards: Cooperation or Collusion?” working paper, 2000

·         Collier, Harry, and Stephen E. Arnold, “Search Engines: Evolution and diffusion,” January 31, 2003,


Assignment 5;



Oct 5

Externalities and integration


Presenter: JB

·         Katz, Michael L. and Shapiro, Carl, 1985. “Network externalities, competition, and compatibility,” American Economic Review, Vol. 75, No. 3, 1985, pp. 424-440

·         Economides, N., and Steven C. Salop, “Competition and Integration among Complements, and Network Market Structure,” Journal of Industrial Economics, Vol XI, No.1, 1992, pp105-123.

·         Liebowitz, Stan J., and Margolis, Stephen E., “Network externality: an uncommon tragedy,” Journal of Economic Perspectives, Vol. 8, No. 2, 1994, pp133-150

·         William Lehr, Marvin Sirbu, and Sharon Gillett, “Municipal Wireless Broadband: Policy and Business Implications of Emerging Access Technologies,” 2004

·         Yochai Benkler, “Coase’s Penguin, or, Linux and the Nature of the Firm,” The Yale Law Journal [Vol. 112: 2002] Complete version: .


Assignment 6;

Initial proposals due


Oct 12

Organizational knowledge management


Guest speaker: Jaeki Song

·         Jack A. Nickerson, Todd R. Zenger, “A Knowledge-Based Theory of the Firm—The Problem-Solving Perspective,” Organization Science, Vol. 15, No. 6, November–December 2004, pp. 617–632

·         Maryam Alavi, Dorothy E. Leidner, “Review: Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues,” MISQ Vol. 25 No. 1, pp. 107-136/March 2001

·         Adelaide Wilcox King, and Carl P. Zeithaml, “Measuring Organizational Knowledge: A Conceptual and Methodological framework,” Strategic Management Journal,  24: 763–772 (2003)

·         Lihui Lin, Xianjun Geng, Andrew B. Whinston, “A Sender-Receiver Framework for Knowledge Transfer”, MISQ, Vol. 29 No. 2/June 2005, pp195-220

·         Zmud, R. W., Chapter 1 & 2

·         Joost M. E. Pennings, Ale Smidts, “The Shape of Utility Functions and Organizational Behavior,” Management Science, Vol. 49, No. 9, September 2003, pp. 1251–1263

·         Jaeki Song et al, “A Theoretical Approach to Web Design in E-commerce: A Belief Reinforcement Model”, Management Science, August, 2005.

Assignment 7;

Research case report due


Oct 19

Enterprise information integration


Guest Speaker: Karma Sherif

·         Zmud, R. W., Chapter 6, 15 & 17

·         Anne Beaudry and Alain Pinsonneault, “Understanding User Responses to Information Technology: A Coping Model of User Adaptation,”, MIS Quarterly Vol. 29 No. 3/September 2005, pp493-524

·         Kirsch, L. J., “Deploying Common Systems Globally: The Dynamics of Control”, ISR, vol.15, issue 4. December 2004, pp.374-395.

·         Sung S. Kim, Naresh K. Malhotra, “A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena,” Management Science,  Volume: 51, Number: 5., . May 2005, pp. 0741-0755.

·         Carr, Nicholas G., “IT Doesn't Matter,” Harvard Business Review, May2003, Vol. 81 Issue 5, pp41-49

·         Christine Koh, Soon Ang, and Detmar W. Straub, “IT Outsourcing Success: A Psychological Contract Perspective,” ISR, Vol. 15, No. 4, December 2004, pp. 356–373

·         Karma Sherif, Robert W. Zmud, and Glenn J. Browne, “Managing Peer-to-Peer Conflicts in Disruptive IT Innovations: The Case of Software Reuse”, MISQ, 2005.

Assignment 8: Paper review assigned


Oct 26

Virtual team & virtual community

·         Zmud, R. W., Chapter 3 & 9

·         Sirkka L. Jarvenpaa, Thomas R. Shaw, D. Sandy Staples, “Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams,” Information Systems Research, Vol. 15, No. 3, September 2004, pp. 250–267

·         Wenpin Tsai, Sumantra Ghoshal, “Social Capital and Value Creation: The role of Intrafirm Networks,” Academy of Managerial Journal, August 1998, 41, 4, p464-476

·         M. Lynne Markus, Brook Manville, Carole E. Agres, “What makes a virtual organization work?” Slogan Management Review, Fall 2000

·         Dahui Li, Patrick Y.K. Chau, Hao Lou, “Understanding Individual Adoption of Instant Messaging: An Empirical Investigation,” JAIS, Vol. 6, No.4, pp.102-129/April 2005

·         Russ Forrester, Allan B. Drexler, “A Model for Team-Based Organization Performance,” Academy of Management Executive, 1999, V13 n3, 36-49.

·         Katherine J. Stewart, Sanjay Gosain, “Impacts of Ideology, Trust, and Communication on Effectiveness in Open Source Software Development Teams,” Draft 9/12/03

Assignment 9


Nov 2

Proposal presentation 


Extended proposal due


Nov 9



Discussion: How to review a research paper.

·         Zmud, R. W., Chapter 12 & 13

·         C. Dellarocas, Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback Mechanisms, Management Science 49 (2003) 1407-1424.

·         S. Tadelis, What's in a Name? Reputation as a Tradeable Asset, American Economic Review 89(3) (1999) 48-563.

·         Whitmeyer, J. M. (2000). Effects of Positive Reputation Systems. Social Science Research, 29(2), 188-207.

·         Standifird, S. S. (2001). Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings. Journal of Management, 27(3), 279-295.

·         Weiss, A. M., Erin, A., & Maclnnis, D. J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 63(4), 74-89.

·         Fombrun, C., & Shanley, M. (1990). What's in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33(2), 233-258.

Assignment 10

Paper review due


Nov 16

Agency theory


Guest Speaker: Eric Walden


·         Zmud, R. W., Chapter 10 & 18

·         Alchian, Armen A., and Demsetz, Harold (1972), “Production, Information Costs, and Economic Organization”, American Economic Review 62 (5), p777-795

·         Gibbons, Robert, “Incentives in Organizations,” Journal of Economic Perspectives, Vol. 12, No. 4 (Fall, 1998), 115-132.

·         Robert D. Austin, “The Effects of Time Pressure on Quality in Software Development: An Agency Model.” ISR, Volume: 12. June 2001, Number: 2. Pgs: 0195-0207

·         R. H. Coase, “The Nature of the Firm”, 1937

·         Demsetz, Harold, “The Firm in Economic Theory: A Quiet Revolution,” The American Economic Review, Vol. 87, No. 2, May 1997, 426-429.

·         Robert Gibbons, “Incentives between Firms (and Within),” Management Science, Volume: 51. January 2005, Number: 1. Pgs: 0002-0017

·         Fichman, Robert G., and Chris F. Kemerer, “Incentive Compatibility and systematic Software Ruse,” The Journal of Systems and Software, 57 (2001), pp.45-60.


Assignment 11


Nov 23





Nov 30

Trust & perceive risk – organizational point of view


Guest Speaker: Peter Westfall


·         Zmud, R. W., Chapter 5 & 14

·         Jarvenpaa, Sirkka L., Noam Tractinsky and Michael Vitale (2000) ‘Consumer Trust in an Internet Store’, Information Technology and Management, 1(1-2): pp. 45-71.

·         M. R. Albert, E-buyer Beware: Why Online Auction Fraud Should be Regulated, American Business Law Journal 39(4) (2002) 575-643. 

·         Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment. Journal of Retailing, 75(1), 77-105.

·         Tversky, Amos, and Craig R. Fox, “Weighing Riak and Uncertainty”, Psychological Review, 1995, Vol.102, No. 2, 269-283.

·         S. Ba, P.A. Pavlou, Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior, MISQ 26(3) (2002) 243-268.

·         Varun Grover, James T. C. Teng, and Kirk D. Fiedler, “Investigating the Role of Information Technology in Building Buyer-Supplier Relationships,” JAIS  (Volume 3, 2002) 217-245.

·         KAHNEMAN, Daniel and Amos TVERSKY, “Prospect Theory: An Analysis of Decision under Risk”, Econometrica 47(2), 1979, 263-292.



Dec 7

Term paper presentation




Dec 14



Term paper due