Fall 2009 Schedule (ISQS 7339, Business Analytics)
TTh 11:00-12:20p, BA 166 / BA 363 (Computer Lab)
--------------------------------------------------------------------------------------------------------------------------------------
Textbooks and Lecture
Materials:
Decision Trees for Business
Intelligence and Data Mining: Using SAS
Decision Tree Modeling, SAS Course Notes (DMDT) *
Getting Started with SAS
Advanced Predictive Modeling Using SAS®
Building and Solving Optimization Models with SAS/OR® (OROPT) *
Effective Web Mining: Attracting and Keeping Valued Cyber
Consumers, SAS
Course Notes (WM)*
* Note: The electronic versions
are available to registered students
|
# |
Date |
Day |
Contents |
Readings &
References |
Assignments |
Notes |
|
1 |
27-Aug |
Thursday |
Introduction |
|
|
|
|
2 |
1-Sep |
Tuesday |
Decision Tree
Review |
DT-1, DMDT-1, GS-1,
Decision tree review |
|
Getting familiar with
SAS EM 5.3 |
|
3 |
3-Sep |
Thursday |
Descriptive,
Predictive, and Explanatory Analyses |
DT-2, GS-2, Slides2 |
HW1 (due 9/17) |
|
|
4 |
8-Sep |
Tuesday |
Recursive
Partitioning |
DT-2, DMDT-2, Slides3 |
|
|
|
5 |
10-Sep |
Thursday |
The Mechanism of DT
Construction |
DT-3, DMDT-2 |
|
|
|
6 |
15-Sep |
Tuesday |
Pruning |
DT-3, DMDT-3, Slides4 |
|
|
|
7 |
17-Sep |
Thursday |
Pruning |
DT-3, DMDT-3 |
|
|
|
8 |
22-Sep |
Tuesday |
Auxiliary Use of
Tree |
DT-4, DMDT-4, Slides5 |
|
|
|
9 |
24-Sep |
Thursday |
Exercise |
|
HW2 (due 10/6) |
|
|
10 |
29-Sep |
Tuesday |
Ensembles of Trees |
DT-6, DMDT-5, Slides6 |
|
|
|
11 |
1-Oct |
Thursday |
Review |
DT-5, Slides-ensemble |
|
|
|
12 |
6-Oct |
Tuesday |
Midterm Exam 1 |
|
|
Location: BA 166 |
|
13 |
8-Oct |
Thursday |
Advanced Binary
Prediction |
PMADV-1, Slides7 |
HW3 (due 10/20) |
|
|
|
13-Oct |
Tuesday |
Student |
|
|
|
|
14 |
15-Oct |
Thursday |
Advanced Binary Prediction |
PMADV-1 |
|
|
|
15 |
20-Oct |
Tuesday |
Continuous and Multiple Target Prediction |
PMADV-2, Slides8 |
HW4 (due 10/29) |
|
|
16 |
22-Oct |
Thursday |
Continuous and Multiple Target Prediction |
PMADV-2 |
|
|
|
17 |
27-Oct |
Tuesday |
Prediction limits |
PMADV-3, Slides9 |
|
Project proposal
due |
|
18 |
29-Oct |
Thursday |
Prediction limits |
PMADV-3 |
|
|
|
19 |
3-Nov |
Tuesday |
Segmentation in |
|
HW5 (due 11/12) |
|
|
20 |
5-Nov |
Thursday |
RFM Cell-based
Clustering |
|
|
|
|
21 |
10-Nov |
Tuesday |
Advanced Topics in
CRM Segmentation |
|
|
|
|
22 |
12-Nov |
Thursday |
Text Mining with
SAS EM 5.3 |
DMTM, Slides (Cases) |
|
|
|
23 |
17-Nov |
Tuesday |
Midterm Exam 2 |
|
|
Location: BA 166 |
|
24 |
19-Nov |
Thursday |
Introduction to Mathematical
Optimization |
OROPT-1, Slides (OROPT1) |
HW6 (due 12/3) |
|
|
25 |
24-Nov |
Tuesday |
Linear Programming
Problems: Basic Ideas |
OROPT-1, 2, Slides (ORPOT2) |
|
|
|
|
26-Nov |
Thursday |
Thanksgiving |
|
|
|
|
26 |
1-Dec |
Tuesday |
Linear Programming
Problems: Basic Ideas |
OROPT-2 |
|
|
|
27 |
3-Dec |
Thursday |
Linear Programming
Problems |
OROPT-2,3; Slides (ORPOT3) |
|
|
|
|
5-Dec |
Saturday |
|
|
|
Project report due |
|
|
12-Dec |
Saturday |
Final exam |
|
|
|