Fall 2008 Schedule (ISQS 7342-001, Business Analytics)

 

TTh 12:00-3:20p, BA 271 / BA 363 (Computer Lab)

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Textbooks and Lecture Materials:

Decision Trees for Business Intelligence and Data Mining: Using SAS Enterprise Miner - (DT)

CRM Segmentation and Clustering Using SAS Enterprise Miner (CRM)

Decision Tree Modeling, SAS Course Notes (DMDT) *

Applied Analytics Using SAS® Enterprise MinerTM 5, SAS Course Notes (AAEM) *

Advanced Predictive Modeling Using SAS® Enterprise Miner, SAS Course Notes (PMADV) *

Building and Solving Optimization Models with SAS/OR® (OROPT) *

* Note: The electronic versions are available to registered students

 

Lec#

Date

Day

Contents

Readings & References

Assignments

Notes

1

26-Aug

Tuesday

Introduction

Slides1

 

 

2

28-Aug

Thursday

Decision Tree Review

DT-1, DMDT-1, AAEM-1, Decision tree review

 

Getting familiar with SAS EM 5.2

3

2-Sep

Tuesday

Descriptive, Predictive, and Explanatory Analyses

DT-2, AAEM-2, Slides2

 

 

4

4-Sep

Thursday

Recursive Partitioning

DT-3, DMDT-2, Slides3

HW1 (due 9/16)

 

5

9-Sep

Tuesday

The Mechanism of DT Construction

DT-3, DMDT-2

 

Quiz1

6

11-Sep

Thursday

Pruning

DMDT-3, Slides4

 

 

7

16-Sep

Tuesday

Auxiliary Use of Tree

DMDT-4, Slides5

 

 

8

18-Sep

Thursday

Ensembles of Trees

DMDT-5, Slides6

HW2 (due 9/30)

 

9

23-Sep

Tuesday

Workshop: Advanced topics of decision trees

DT-4, 5, 6

 

Quiz2

10

25-Sep

Thursday

Workshop: Advanced topics of decision trees

DT-4, 5, 6, Slides-ensemble, Presentations

 

 

11

30-Sep

Tuesday

Advanced Binary Prediction

PMADV-1, Slides7

 

 

12

2-Oct

Thursday

Advanced Binary Prediction

PMADV-1

HW3 (due 10/15)

 

14

7-Oct

Tuesday

Continuous and Multiple Target Prediction

PMADV-2, Slides8

 

Quiz3

14

9-Oct

Thursday

Continuous and Multiple Target Prediction

PMADV-2

 HW4 (due 10/30)

 

15

15-Oct

Wednesday

Prediction limits

PMADV-3, Slides9

 

Rescheduled to

1-2:20p, BA271

16

16-Oct

Thursday

Segmentation in CRM

CRM-1, 2; Slides10(CRM)

 

 

17

21-Oct

Tuesday

RFM Cell-based Clustering

CRM-4; Slides11(CRM)

 

Quiz4

18

23-Oct

Thursday

Multi-Attribute Clustering

CRM-5, 6

HW5 (due 11/11)

 

19

30-Oct

Thursday

Advanced Topics in CRM Segmentation

CRM-9, 12; Slides12 (CRM)

 

 

20

4-Nov

Tuesday

Text Mining with SAS EM 5.2

DMTM, Slides (Cases)

 

Project 1 Due

21

6-Nov

Thursday

Introduction to Mathematical Optimization

OROPT-1, Slides (OROPT1)

 

Quiz5

22

11-Nov

Tuesday

Linear Programming Problems: Basic Ideas

OROPT-1, 2, Slides (ORPOT2)

HW6 (due 11/25)

 

23

13-Nov

Thursday

Linear Programming Problems: Basic Ideas

OROPT-2

 

 

24

18-Nov

Tuesday

Linear Programming Problems

OROPT-2,3; Slides (ORPOT3)

 

 

25

20-Nov

Thursday

Introductory Integer and Mixed-Integer Linear Programming

OROPT-4, Slides (OROPT4)

 

 

26

25-Nov

Tuesday

Introductory Non-Linear Programming

OROPT-5, Slides (OROPT5)

 

Quiz6

 

27-Nov

Thursday

Thanksgiving

 

 

 

27

2-Dec

Tuesday

Workshop: Business Optimization

 

 

 

28

3-Dec

Wednesday

Workshop: Business Optimization

 

 

 

 

5-Dec

Friday

Final exam

(BA363)

 

 

 

 

6-Dec

Saturday

 

 

 

Project 2 Due