Fall 2012 Schedule (ISQS 7339, Business Analytics)

 

TR 9:30a-10:50a, BA287

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Textbooks and Lecture Materials:

Decision Trees for Business Intelligence and Data Mining: Using SAS Enterprise Miner - (DT)

Decision Tree Modeling, SAS Course Notes (DMDT) *

Advanced Predictive Modeling Using SAS Enterprise Miner, SAS Course Notes (PMAD61) *

Customer Segmentation with Numeric and Textual Data Using SAS, SAS Course Notes (GACS)

Effective Web Mining: Attracting and Keeping Valued Cyber Consumers, SAS Course Notes (WM)*

SAS Enterprise Guide: Querying and Reporting, SAS Course Notes (EG1)*

* Note: The electronic versions are available to registered students

 

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Date

Day

Contents

Readings & References

Assignments

Notes

1

28-Aug

Tuesday

Introduction

DT-1

2

30-Aug

Thursday

Decision Tree Algorithms

DT-2, DMDT-1

3

4-Sep

Tuesday

Recursive Partitioning

DT-2, DMDT-2

HW1 (due 9/13)

4

6-Sep

Thursday

Recursive Partitioning

DT-3, DMDT-2

Quiz 1 (Decision tree review)

5

11-Sep

Tuesday

The Mechanism of DT Construction

DMDT-3, DT-3

6

13-Sep

Thursday

Auxiliary Use of Tree

DMDT-4

7

18-Sep

Tuesday

Ensembles of Trees

DMDT-5, DT-5

HW2 (due 10/02)

Quiz 2

8

20-Sep

Thursday

Theoretical Issues of Decision Tree

DMDT-5, DT-5

 

9

25-Sep

Tuesday

Advanced Predictive Modeling

PMAD-1, DT-4

 

10

27-Sep

Thursday

Improving Input Selection

PMAD-2, DT-6

11

2-Oct

Tuesday

Empirical Logits

PMAD-2

HW3 (due 10/16)

Quiz 3

12

4-Oct

Thursday

Multiple Target Prediction (1)

PMAD-3

13

9-Oct

Tuesday

Multiple Target Prediction (2)

PMAD-3

14

11-Oct

Thursday

Midterm Review

 

 

 

15

16-Oct

Tuesday

Midterm Exam

 

 

16

18-Oct

Thursday

Review of Text Mining

 

17

23-Oct

Tuesday

Sentiment Analysis

 

HW4 (due 11/6)

Project proposal due

18

25-Oct

Thursday

Sentiment Analysis

 

19

30-Oct

Tuesday

Sentiment Analysis

 

Quiz 4

20

1-Nov

Thursday

Sentiment Analysis

 

 

21

6-Nov

Tuesday

Market Segmentation Basics

GACS-2&3

HW5 (due 11/20)

22

8-Nov

Thursday

Segmentation with Hierarchical Clustering

GACS-4

23

13-Nov

Tuesday

Segmentation with Hierarchical Clustering

GACS-4

Quiz 5

24

15-Nov

Thursday

Internet marketing

WM-6

 

 

25

20-Nov

Tuesday

Internet marketing

WM-6

HW6 (due 12/4)

 

22-Nov

Thursday

Thanksgiving

 

 

26

27-Nov

Tuesday

Term project presentation

 

 

Quiz 6

27

29-Nov

Thursday

Term project presentation

 

 

26

4-Dec

Tuesday

Final Exam Review

 

 

 

7-Dec

Friday

Final exam

 

 

8:00-10:00a

 

9-Dec

Sunday

Final Project Report due