Pattern Discovery with SAS Enterprise Miner

Class meeting 3/19/2013, Tuesday

Advanced Clustering Topics

 

Pre-class Review: 

1)      Section 8.3, TSK chapter 8

2)      CCWEB p3-59 to p3-118

Lecture (40 minutes)

Contents

Duration

Notes

  Introduction to hierarchical clustering

Review Section 8.3 of  TSK chapter 8

  Introduction to the self-organizing map (SOM) method

Review CCWEB p3-59 to p3-118

Check online tutorial materials. More:

Web page, ppt, wiki

 

8 min

16 min

4 min

 

12 min

 

View Slide #44 to #62.

 

View Slide #73 to #78.

 

 

Demonstrations & Exercises (45 minutes)

Demo#

Contents

Duration

Notes

2-1

Exploring Segments

Exercise-4:

1) Plot the 3-D view of the clustering outcomes

2) Check a segment in the 3-D chart via a histogram chart.

6 min

10 min

The 3-D diagram looks pretty and informative, but takes more time for us to understand it.

2-2

Profiling Segments

Exercise-5:

1) Add and run a Segment Profile node connected to the Cluster node.

2) Study the results.

(A screenshot will be submitted together with the next hands-on exercise)

4 min

8 min

 

 

2-3

SOM/Kohonen Clustering

Exercise-6:

1) Connect a SOM/Kohonen node to the Filter node and connect a Segment Profile node after it.

2) Run the nodes one by one and study the results.

 

7 min

10 min

The introduction of SOM/Kononen method in the course notes is limited, but you can always find enriched online materials.

 

Deliverable:

The screenshots clustering results – must include the information showing your user ID at the bottom line of the SAS EM panel.

This is to show students’ participation in the class meeting.

Email address:

Isqs6347@gmail.com

Subject:

“ISQS6347 3/19/2013 <last name>”

Due midnight on 3/19, Tuesday