ISQS 6339, Fall 2008

 

Data Management and Business Intelligence

 

Focuses: Dimensional modeling, Data warehousing, ETL, OLAP, Data processing for analytic tasks

 

Class meetings TR 2:00-3:20p, Lab 363

Instructor: Zhangxi Lin, Ph.D., BA708, (806) 742-1926

Office hours: TR 9:00-11:00a

Email: zhangxi.lin@ttu.edu, MSN: zhangxi.lin@hotmail.com, Google talk ID: zhangxi.lin

 

(This syllabus is subject to further modification)

 

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Course description:

Data management comprises all the disciplines related to managing data as a valuable resource. Business intelligence (BI) is referred to as applications and technologies which are used to gather, provide access to, and analyze data and information about their company operations. Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions. This course is to be based on the contents covered by database management to further train students the skills methodologies, and knowledge how to accomplish data management tasks with the applications of BI tools and techniques. The main components of this course include:

  1. Principles of data warehousing
  2. Dimensional data model
  3. Information integration and flow design in the ETL (extraction, transformation, and loading) process 
  4. Online analytical processing (OLAP)
  5. Data reporting and query techniques 
  6. Data preparation for analytics

The course is lectured with cases.

 

Prerequisites: Database, Statistics

 

Learning objectives:

  • To learn the general principles of business intelligence
  • To be able to design and construct a data warehouse
  • To develop basic data processing skills, specifically ETL system implementation.
  • To be able to conduct OLAP tasks
  • To develop general data preparation skills for analytic tasks

 

Assessment of Learning:

  • General principles will be assessed through quizzes and the final exam.
  • Data warehouse design, ETL system implementation, and OLAP task abilities will be assessed through quizzes, final examination and homework assignments.
  • General data preparation skills will be assessed through quizzes, in class exercises, and homework assignments.

 

Teaching style: Case-based hands-on learning process.

 

Software tools to be used: Microsoft SQL Server 2005, SAS Enterprise Guide V4.1

 

Required textbook: 

 

Delivering Business Intelligence with Microsoft SQL Server 2005, Publisher: McGraw-Hill Osborne Media; 1 edition (January 23, 2006), ISBN-10: 0072260904, ISBN-13: 978-0072260908

 

Optional textbook:

 

The Microsoft Data Warehouse Toolkit, Joy Mundy and Warren Thornthwaite, Wiley, 2006, ISBN 0-471-26715-5

SQL Server 2005 Integration Services, McGraw Hill Osborne, 2007, ISBN 0072263199 / 9780072263190

 

Project and the project group:

 

A data warehousing project will be accomplished by each team composed of up to two students.

 

In-class Exercises:

 

There are 12 exercises. Exercises could be one to two short answer questions or BI computing assignments to be completed in the class. All are open-book and open notes. Most of the exercises will be handed in for grading. The total credit for these exercises is 100 points. Students may be allowed to skip up to two in-class exercises without losing any credit. Missing any extra exercise will cost 5 points.  Students who complete all exercises will earn a bonus of 5 points.

 

Grading:

  • Five quizzes out of six (150 points)
  • In-class exercises (100 points)
  • Project (100 points)
  • Open-book final Exam (100 points)
  • Homework assignments (50 points)

The total is 500 points

Extra bonus credit: up to 40 points based on the evaluation of the involvement in the class activities.

 

A – 90% or higher

B – 80-89.9%

C – 70 – 79.9%

D – 60 – 69.9%

F < 60%

 

University Policies

Requirements:  Please contact me if you have any special requirements, or if I need to make special accommodations for you during the semester.  I encourage you to visit with me about your progress in the course at any time.

Integrity.  Academic dishonesty will not be tolerated.  All students are required to adhere to the Texas Tech University Policy on Academic Honesty

Civility in the Classroom.  “Students are expected to assist in maintaining a classroom environment which is conducive to learning.  In order to assure that all students have an opportunity to gain from time spent in class, unless otherwise approved by the instructor, students are prohibited from using cellular phones or beepers, eating or drinking in class, making offensive remarks, reading newspapers, sleeping or engaging in any other form of distraction.  Inappropriate behavior in the classroom shall result in, minimally, a request to leave class.” 

ADA Requirements.  Classroom accommodations will be made for students with disabilities, if requested.

Religious Holidays.  A student who intends to observe a religious holy day should make that intention known to the instructor prior to an absence. A student who is absent from classes for the observance of a religious holy day shall be allowed to take an examination or complete an assignment scheduled for that day within a reasonable time after the absence.

 

References:

 

1.     StatLib: http://lib.stat.cmu.edu/

2.     MLnet: http://www.mlnet.org/

3.     KDNuggets: http://www.kdnuggets.com/

4.     Weka: http://www.cs.waikato.ac.nz/ml/weka/

5.     Open source data mining projects: http://www.kdkeys.net/forums/72/ShowForum.aspx

6.     Open source data mining tools: http://dmoz.org/Computers/Software/Databases/Data_Mining/Public_Domain_Software/

·         Microsoft SQL Server Management Studio Express (SSMSE): Download

·         Download samples and sample databases from the Microsoft Download Center

·         Microsoft BI Cases, SAS Cases

·         BI Application Case: Playing by the Numbers: Baseball and BI, By Mel Duvall, Oct 29, 2007,

-       Boston Red Sox World Series win is testament to team's ability to put business intelligence to work on and off the field.

Note: Search on monster.com you can see the number of available BI job positions is “> 5000”