ISQS 3358, Spring 2009

 

Business Intelligence

 

Focuses: Principles of BI, Dimensional modeling, Data warehousing, ETL, OLAP, Data analysis

 

Class meetings: MW 2-3:20p, BA 270 (or Lab BA 363)

Instructor: Zhangxi Lin, Ph.D., BA708, (806) 742-1926

Office hours: MWTr 9:00-11:00a

Email: zhangxi.lin@ttu.edu, MSN: zhangxi.lin@hotmail.com, Google talk ID: zhangxi.lin

 

(This syllabus is subject to further modification)

 

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Course description:

Data management comprises all the disciplines related to managing data as a valuable resource. Business intelligence (BI) is referred to as applications and technologies which are used to gather, provide access to, and analyze data and information about their company operations. Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions. This course is to be based on the contents covered by database management to further train students the skills methodologies, and knowledge how to accomplish data management tasks with the applications of BI tools and techniques. The main components of this course include:

  1. Principles of data warehousing
  2. Dimensional data model
  3. Information integration and flow design in the ETL (extraction, transformation, and loading) process 
  4. Online analytical processing (OLAP)
  5. Data reporting and query techniques 

The course is lectured with hands-on exercises.

 

Prerequisites: Database, statistics

 

Learning objectives:

  • Understand the general principles of business intelligence
  • Know how to design and construct a data warehouse
  • Develop the data processing skills, specifically ETL system implementation.
  • Understand how to conduct OLAP
  • Master basic data analysis skills using popular software tools

 

Assessment of Learning:

  • General principles will be assessed through quizzes and the final exam.
  • Data warehouse design, ETL system implementation, and OLAP task abilities will be assessed through quizzes, final examination and homework assignments.
  • General data preparation skills will be assessed through quizzes, in class exercises, and homework assignments.

 

Teaching style: Case-based hands-on learning process.

 

Software tools to be used: Microsoft SQL Server 2005, SAS Enterprise Guide V4.1

 

Prerequisites: Any database courses

 

Required textbook: 

 

Business Intelligence, Pearson Prentice Hall, 2008, ISBN-10: 013234761X

Efraim Turban, Ramesh Shard, Jay E. Aronson, David King

 

Optional textbook:

 

Delivering Business Intelligence with Microsoft SQL Server 2005, Publisher: McGraw-Hill Osborne Media; 1 edition (January 23, 2006), ISBN-10: 0072260904, ISBN-13: 978-0072260908

The Microsoft Data Warehouse Toolkit, Joy Mundy and Warren Thornthwaite, Wiley, 2006, ISBN 0-471-26715-5

 

Projects and the project group:

 

Undergraduate Students: need to complete a BI project by groups through this semester. Each group consists of no more than 3 students.

 

Graduate Students taking ISQS 3358+ISQS7342 (equivalent to ISQS 6339): Need to accomplish the BI project individually plus an additional project in SAS data preparation for analytics.

 

In-class Exercises:

 

There are 12 exercises. Exercises could be one to two short answer questions or BI computing assignments to be completed in the class. All are open-book and open notes. Most of the exercises will be handed in for grading. The total credit for these exercises is 100 points. Students may be allowed to skip up to two in-class exercises without losing any credit. Missing any extra exercise will cost 5 points.  Students who complete all exercises will earn a bonus of 5 points.

 

Grading:

  • Five quizzes out of six (100 points)
  • In-class exercises (80 points)
  • Homework (20 points)
  • Project(s) (80 points for ISQS 3358 students, or 120 points for ISQS 7342 students)
  • Open-book final Exam (100 points)

The total is 380 points for ISQS 3358 students, or 420 points for ISQS 7342 students

Extra bonus credit: up to 30 points based on the evaluation of the involvement in the class activities.

 

A – 90% or higher

B – 80-89.9%

C – 70 – 79.9%

D – 60 – 69.9%

F < 60%

References:

 

1.     StatLib: http://lib.stat.cmu.edu/

2.     MLnet: http://www.mlnet.org/

3.     KDNuggets: http://www.kdnuggets.com/

4.     Weka: http://www.cs.waikato.ac.nz/ml/weka/

5.     Open source data mining projects: http://www.kdkeys.net/forums/72/ShowForum.aspx

6.     Open source data mining tools: http://dmoz.org/Computers/Software/Databases/Data_Mining/Public_Domain_Software/

·         Microsoft SQL Server Management Studio Express (SSMSE): Download

·         Download samples and sample databases from the Microsoft Download Center

·         Microsoft BI Cases, SAS Cases

·         BI Application Case: Playing by the Numbers: Baseball and BI, By Mel Duvall, Oct 29, 2007,

-       Boston Red Sox World Series win is testament to team's ability to put business intelligence to work on and off the field.

Note: Search on monster.com you can see the number of available BI job positions is “> 5000”